Marketing leader with 15+ years of experience driving business growth.
Marketing & Media Director with over 15 years of experience developing and executing data-driven strategies and user-acquisition campaigns across 17 countries for Tier-1 companies. Proven background of enhancing operational efficiency and optimizing ROI, leading teams of 80+ during challenging market conditions. Proficient in leveraging advanced analytics to inform strategic decisions, driving significant brand visibility and market growth.
Marketing & Media Director with over 15 years of experience developing and executing data-driven strategies and user-acquisition campaigns across 17 countries for Tier-1 companies. Proven background of enhancing operational efficiency and optimizing ROI, leading teams of 80+ during challenging market conditions. Proficient in leveraging advanced analytics to inform strategic decisions, driving significant brand visibility and market growth.
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Work experience
US & LATAM Media Lead at inDrive
Executed User Acquisition campaigns across 17 countries, (incl. USA, Brazil, Mexico, Colombia, and Peru), managing a $XX mln budget to drive penetration and brand visibility.
Boosted Awareness by double-digit and ensured >30% media ROAS increase through data-driven media approaches.
Led user acquisition part of US cities launch helping inDrive successfull business roll-out in 5 new cities.
Boosted Awareness by double-digit and ensured >30% media ROAS increase through data-driven media approaches.
Led user acquisition part of US cities launch helping inDrive successfull business roll-out in 5 new cities.
Digital Media Planning & Buying Director at Publicis Media
Established agency revenue growth via buying optimisation, and extra services sales for key clients (Samsung, Visa, LVMH, Heineken), managing $XX Mln budget and 80+ people team.
Increased digital revenue by 10% during Covid-19 setback through effective crisis management.
Surpassed revenue goals by 80% improving and upselling agency proprietary targeting solutions forming a loyal team, sustaining low turnover despite a 32% initial staff shortage.
Increased digital revenue by 10% during Covid-19 setback through effective crisis management.
Surpassed revenue goals by 80% improving and upselling agency proprietary targeting solutions forming a loyal team, sustaining low turnover despite a 32% initial staff shortage.
P&G CIS Planning & Buying Director
Directed P&G media planning and acquisition for all non-video channels (Offline, Social Networks, and Influencer Marketing). Executed innovative strategies constructing P&G Innovation Pipeline from scratch to ensure overall Media ROAS uplift.
Improved team & processes efficiency by 40% developing & integrating automation solutions. Elevated P&G CIS to global recognition via best-in-class Mobile and Influencers strategies.
Improved team & processes efficiency by 40% developing & integrating automation solutions. Elevated P&G CIS to global recognition via best-in-class Mobile and Influencers strategies.
Account Lead at Publicis Media
Enhanced client satisfaction for key Spark agency accounts, resulting in a number of core accounts contracts renewals and contributing to the acquisition of new clients. Revamped Heineken account from red zone to green within a year.
Developed and activated Google media strategy leading to Google achieving #1 position in mobile, surpassing local leader Yandex (+20% market share increase in duopoly market).
Developed and activated Google media strategy leading to Google achieving #1 position in mobile, surpassing local leader Yandex (+20% market share increase in duopoly market).
Brands experience
Biggest companies I've been doing projects for
Best cases
Additional projects
Over the last 15 years I've led many different projects achieving a number of outstanding results
Professional skills
Marketing Expertise
Marketing Strategy, Data Strategy, Digital Marketing, Social Media Marketing, Brand Building, User Acquisition, Full-funnel Marketing
Media & Advertising
Media Activation, Media Buying, Offline Media, Digital Media Strategy, Google Ads, Meta for Business, TikTok for Business, eCommerce
Technical Skills
SQL (BigQuery, PostgreSQL), Python for Data Analysis and Automation, Tableau Visualisation with dashboards development
Certification
IBM Data Analysis with Python, IBM Data Visualization with Python, IBM Python for Data Science, AI & Development, Tableau Certification
Biography
I was born in Moscow, Russia, in April 1988, and I grew up loving mathematics and data analysis. I’ve always been fascinated by how numbers can reveal patterns in human behavior, so I decided to study Mathematics at Moscow State University, where I focused on the mathematical theory of AI.
Over the years, I’ve built a career in marketing and media, running impactful campaigns in the USA, LATAM, and CIS regions. I’ve handled big budgets, created strategies based on data, and led teams of over 80 people through tough projects. My skills in digital media, market research, and analytics have helped companies improve their ROI and grow their brands worldwide.
Today, I’m still pushing the limits of data-driven marketing, blending strategy with sharp analysis. I love helping businesses figure out the changing media world and mentoring the next generation of marketing pros. My path shows how adaptability, expertise, and a drive for excellence can make a difference.
Over the years, I’ve built a career in marketing and media, running impactful campaigns in the USA, LATAM, and CIS regions. I’ve handled big budgets, created strategies based on data, and led teams of over 80 people through tough projects. My skills in digital media, market research, and analytics have helped companies improve their ROI and grow their brands worldwide.
Today, I’m still pushing the limits of data-driven marketing, blending strategy with sharp analysis. I love helping businesses figure out the changing media world and mentoring the next generation of marketing pros. My path shows how adaptability, expertise, and a drive for excellence can make a difference.
voronin.boris@gmail.com
